CRM is a concept for running a business that optimizes and integrates all customer-related processes in departments such as marketing, sales and service. This way of doing things is based on a database and software for market development and an established sales process.
Brief description
The CRM concept means continuously improving and optimizing relationships with customers and suppliers together, while generating economic benefits.
Features and requirements
To make the goals a reality, conditions must be created for continuous improvement of customer-related processes and continuous training and teaching of employees. Appropriate databases and information systems must also be put in place.
