GAP analysis
GAP analysis (also gap analysis) is a strategic management instrument used to identify operational and strategic gaps in a given enterprise. Here, the planned situation and the actual situation are compared to show possible discrepancies.
Brief description
Various economic criteria, such as turnover or profit targets, are used to conduct a GAP analysis. These data are compared with current and planned development. Thanks to the so-called Extrapolation (continuation of actual values), a probable development emerges. A given trend scenario is compared with the desired and planned values, possibly examined for deviations. The greater the deviation (gap) between the compared values, the greater the need for action.
Simple GAP analysis
The GAP analysis should show and identify fundamental problems or undesirable developments in the company. The result of the analysis can ultimately be appropriate actions and countermeasures. In a further developed form of GAP analysis, it can be distinguished between strategic and operational gaps.
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