The term sales planning describes a planning activity dealing with forecasting market demand against one's own products.
Brief description
Sales planning is one of the most important areas of planning in a company, as it represents the starting situation for production planning and cost planning in a company. It attempts to answer the question of the type, its quantity, and the price of the product to be sold. Sales planning is a highly dynamic process, because in addition to expected data, there are also uncertainty factors such as seasonal imbalances and declines in demand that must be taken into account.
The result is a sales plan, which expresses how much and what kind of product can be sold. This plan also represents the starting point for the organization and disposition of raw materials.
